Oh Hiiiyyyaaaaa! I’m back with another Scottish Designer Profile and this time, there’s a story to tell! Say hello to design-duo Naromode – they’re known for taking inspiration from old tales and their gorgeous bold prints. Read my interview with Iain and Anna here:
So, tell me a little about yourselves – where did you first get the idea for Naromode?
Well, we met in 2008 as we explored our creative development while attending Gray’s School of Art, Aberdeen. We both decided to specialise in Textiles and Surface Design, a BA (Hon’s) degree and this is where our love affair with textiles began. Over the four years at Gray’s it became clear the appreciation and admiration we both had for each other’s style, mark making and results. We came up with the idea while working together on a scarf range we released which was three separate narratives with a bee a moth & a fly. This idea quickly grew into our brand.
How would you describe your designs?
Naromode is a print focussed label, our designs are presented on simple cuts and shapes to not take away or break up the artwork, treating the garment as a canvas to showcase the story on. Our prints are a statement, using making and illustration to build up detailed and innovative designs.
Where do you get your inspiration?
We get our inspiration from old fairy tales such as those by The Brothers Grimm. Our first collection was inspired by The Brother’s Grimm tale ‘The White Snake’. Our new collection will be from another Brothers Grimm story. You might know some of their more famous stories such as Hansel & Greetl and Red Riding Hood.
If you could see anyone wearing your designs, who would you want it to be?
Paloma Faith – we love her style!
What were some of your favourite collections from recent fashion weeks?
We LOVE Peter Pilotto’s collection & Matthew Williamson Autumn Winter 2014.
What is your favourite piece from The White Snake collection?
Iain – My favourite piece from The White Snake collection is the Apple dress
Anna –Mine has to be the Floral Crop Top.
What can we expect to see from your next collection?
A new story inspired by The Brother’s Grimm. We have picked a story that is well known and will be exciting. The collection focuses on an AW palette, so expect some great dramatic prints.
To find out more about Naromode, head over to their website: www.naromode.com